By James KallmanA sourceFox Sports: http://www.foxsports.com/sports/cbf-mediacastradios-cbfmediacostradios_b_8286049/Article?cat=11&m=5&s=mediacasts&id=article#article The best way for your business to get a little extra exposure for its online presence is to build a trusted name, according to one new online reputation marketing guide.
The new book, published by Wiley and available for pre-order at Wiley’s website, is called the Best Way to Make Your Online Reputation a Little More Respected, and it has an introduction by Eric Stromberg, co-founder of the online marketing firm AdSense, who is also a professor at New York University.
The guide, written by Stromengers research team, outlines five key steps to make the most of your online brand reputation, including creating your own online presence and using a service that can be trusted.
It includes step-by-step instructions on how to create an online reputation, create your own domain, and build a database of trusted people to help you identify potential rivals and influencers.
Stromberg said in an interview that he was struck by the number of people who had never heard of this guide, or even read it.
“It was really interesting to me that people were actually doing it and making it themselves,” he said.
“I think it’s going to be a really valuable tool in marketing to make people believe in your brand even if they don’t know about it.”
The guide recommends setting up an email marketing account to send out targeted email messages and building a database to track how well your content is viewed.
It also suggests using a social media platform, such as Twitter, to engage your audience on topics like sports, health and fitness, or to engage with fans on your content.
The book’s authors also outline how to build an online presence that will be seen as authoritative, which will lead to better traffic, a higher profile on social media and better referrals.
“You’re going to need a strong social media presence that is going to look like a real place and not just a collection of friends or followers,” Stromheim said.
“I think there’s going